Product Strategy

Four employees around a table looking at documents and plans

Key Differentiators

Early collaboration to develop the right product the first time

Integrated User-Centered Design team

Our User-Centered Design team expertly bridges the gap between marketing visions and engineering realities, translating empathy for users into design frameworks that deliver meaningful, brand-aligned
solutions.

Industrial design and systems engineering collaboration

Our teams tackle complex development opportunities together to ensure your products are not only user-centric but also designed for efficient manufacturability.

Proven processes to simplify complex product development

We apply tested tools that break down user journeys, functional requirements and solutions paths, leading to powerful product outcomes.

capabilities

Expertise to develop sound product strategies

User-Centered Design (UCD)

UCD develops a deep understanding of user needs, workflows and environments through front-end research, strategy and design. This enables the creation of meaningful product solutions that deliver for your brand and are optimally designed for manufacturability.

Systems Engineering

Our technical experts take a disciplined approach to manage product complexity and develop optimized architectures. This ensures the delivery of high-quality, manufacturable products that meet stakeholder needs throughout their entire life cycle.

faqs

Frequently asked questions about product strategy with Plexus

A strong Product Strategy process is crucial because it ensures that teams are building the right product and building the product right. This happens through defining stakeholder needs and aligning the business case, user needs and technical feasibility before significant development begins. This proactive approach avoids common pitfalls like latching onto solutions too early, which can lead to missed critical steps and wasted resources on products that fail to satisfy user needs or are too costly to produce.

Our team focuses on a structured approach that balances product desirability, business viability and engineering feasibility from the start. This early definition creates solution-neutral frameworks tailored to user needs, business goals and technological capabilities, laying the groundwork for powerful and efficient product development. Our goal is to create clarity that serves as a platform for launching market-ready products.

UCD is vital for product success, serving as the “User Advocate” to connect marketing goals with engineering execution. The Plexus UCD team prioritizes user needs, developing frameworks that ensure every design choice is user-centric. By translating user expectations into clear design criteria, we create products that deeply resonate in the real world. Plexus UCD conducts user research through multiple analyses, including observation in our research facility or with your product in its live environment.

Contact our team

We’re ready to partner on your product development strategy from day one.

contact our team